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What Do You Want Custom Printed?
While attending a seminar, did you notice the custom table covers with logo on the participants’ tables or the custom pop up banners standing at the entrances? Surely, the organizers made sure that the attendees wouldn’t get lost on their way to the seminar venue, right?
So, what’s the point in spending for custom table covers with logo and custom pop up banners? What benefits do they provide to your business?
Why Is Custom Printing Important?
Any sensible business owner understands the important role that branding plays in business. It encapsulates the company’s identity and tells its story through the slogan, logo, and even the font and color printed on custom pop up banners and custom table covers with logo, among others.
As a startup business, one of the things you need to do first is to establish your brand or identity and make the public aware of your company. You want people to immediately think about your business and the products or services you offer the moment they see your logo or read your slogan printed on custom pop up banners and custom table covers with logo.
For instance, what brand is the first that comes to your mind when you see golden arches on custom pop up banners and custom table covers with logo? McDonald’s, right? And what about the “swoosh” logo? Of course, it’s Nike’s. Seeing five interlocking colored rings immediately brings forth images of the finest athletes from every corner of the world competing in the biggest global sporting event that happens only once every four years - the Olympic Games!
You want your brand to elicit the same level of recognition. Thus, you want it to be visible in as many ways, and as many places as possible. A good way to achieve this goal is by putting your brand identifiers on your merchandise, custom table covers with logo, custom pop up banners, and related materials.
Some common applications of custom printing aside from custom table covers with logo and custom pop up banners include custom napkins, custom flyers, custom brochures, custom outdoor banners with logo, custom yard signs, custom business cards, and custom tablecloth with logo, among many others.
Custom Printing Benefits
Following is some of the main benefits of having your custom pop up banners, custom table covers with logo, and other materials custom-printed.
Effective Marketing at a Low Cost
You know how expensive large-scale campaigns can be, and most small businesses can’t afford them. The easiest way to achieve the same result of getting your brand known is to print your logo on the common things you’re distributing with your products.
For example, if you’re a small restaurant, add custom print on the cups, napkins, and packaging that you deliver with your main products. You can also improve your marketing efforts by using custom table covers with logo on customers’ tables, as well as putting up custom pop up banners at the entrance.
Instant Brand Recognition
Customers easily associate logos with particular brands and products they receive or buy. It is therefore important to include an eye-catching logo in your products, as well as on custom pop up banners and custom table covers with logo that potential and existing customers will not mistake for another brand, and instantly recognize as your brand.
Wider Business Exposure
Compared to billboards on highways that only allow a couple of seconds for brands to send their message across, having your logo on something that the customer has in his hands can leave a longer-lasting impression. For instance, if someone buys a cup of coffee from your shop and takes the coffee to a meeting, the logo will be seen not only by the person drinking the coffee but also by other people in the room.
Serves as Your Business Card
Similar to a business card, custom-printed products can give information about your business. This is because you can have the product bear not only your logo but your contact details and company message as well. You can even link your social media campaigns, contests, and promotions by including a QR code that the customers can scan.
Loyal Customers
To establish a loyal following, people must associate your brand with quality. Thus, you need to make sure that your brand is printed on durable, attractive, and high-quality materials like the ones we use for our custom pop up banners and custom table covers with logo. This way, people will easily recall your brand and recommend it to others.
Custom Printing Ideas
So, what do you want custom printed? At Pro Print Press, we print on any surface that can be printed on - anything that will help your business cost-effectively achieve your marketing goals.
Aside from custom pop up banners and custom table covers with logo, the following are some of the custom print jobs that we have been doing for our customers:
Custom Business Cards
Hand out custom business cards to your clients. Unlike ordinary business cards, the unique logo design and slogan will make you stand out, as it sums up your entire message that will make your business top the mind of the recipient.
Custom Pop Up Banners
A versatile marketing tool, custom pop up banners can help you promote your business anywhere potential customers may be. You can pop one up in front of your store to draw customers in. You can also use custom pop up banners for your booth in trade exhibitions and shows.
One of the main advantages of custom pop up banners is their versatility and convenience. You can easily set them up, then pack up once you’re all done and ready to go.
Custom T-Shirt Screen Printing
You can print your logo on t-shirts that your employees will wear at events you are hosting to identify your company as the host. You can also distribute them for company giveaways. You can even require your employees to wear custom printed shirts as uniform and make them walking advertisements for your company.
Custom Table Covers with Logo
A versatile marketing tool, custom pop up banners can help you promote your business anywhere potential customers may be. You can pop one up in front of your store to draw customers in. You can also use custom pop up banners for your booth in trade exhibitions and shows.
One of the main advantages of custom pop up banners is their versatility and convenience. You can easily set them up, then pack up once you’re all done and ready to go.
Custom Flyers and Brochures
By having your logo printed on the custom flyers and brochures you hand out to your clients, as well as people passing by your store, you will not have a hard time making people recognize and remember your brand.
Custom Greeting Cards
Your clients and employees will appreciate receiving custom greeting cards from you on special holidays like birthdays, Christmas, New Year, and Thanksgiving Day. They will surely associate your brand with the holidays. After all, people don’t easily forget the ones who remembered them on these special occasions.
Custom Adhesive Vinyl
Customize the vinyl you place on the wall for important announcements, to give instructions, and provide information, among others. This way, you can convey important information to the public while promoting your brand.
Custom Yard Signs
Selling a property? Holding a garage sale? Campaigning for a local candidate? Then put up a custom yard sign to let visitors and passersby know what you have in mind or what you have to offer.
Custom PR Boxes
One of the best methods to get your business’s name out there is to send custom PR packages to your customers, journalists, media people, and social media influencers. These custom PR boxes should that include samples of your products, company information, your brand, and other freebies.
Custom Booklets and Magazines
Print your logo and business information in booklets and magazines that you give to customers. You may also want to include blurbs or any message you want to convey in addition to the regular magazine and booklet content.
Custom Outdoor Banners With Logo
Custom outdoor banners with logo work similarly to custom pop up banners in promoting brand recognition for your company. Designed for outdoor installations, you can place one of your custom pop up banners outside the venue to provide information, direction, and instructions to people coming to your event. This will allow them to know where to go, and what to expect once they get inside.
Custom Tote Bags
Going out with your custom tote bag is one effortless way to promote your brand. Everyone you meet will surely notice your attractive logo prominently printed on the bag. it is also a good conversation starter.
Custom Fabric Banners
You can decorate your space with custom printed fabric banners made of a high-quality polyester/nylon blend. This soft signs, textured fabric hanging banner gives a stylish appearance for both indoor and outdoor use in locations such as churches, stores, schools, and trade exhibitions.
Custom Flags
Installing custom flags around town will easily attract the attention of your target audience. In turn, the number of customers that visit your physical store or look at your website may then increase greatly.
Custom Mugs
Custom mugs are a popular choice for gifts for your loved ones. But in addition to giving them as gifts to your closest and dearest, custom mugs may also be used to reward devoted clients of your small business. They'll undoubtedly appreciate the kindness. It only expresses your appreciation for your customers' year-round support for you.
Custom Car Magnets
Use custom car magnets for a variety of purposes, including fundraisers, election-related candidate promotion, showing school spirit, supporting your favorite sports team, promoting your business, and advertising your club, among others.
Custom table covers with logo, custom napkins, custom flyers, custom brochures, custom pop up banners, custom outdoor banners with logo, custom yard signs, custom business cards, and custom table cloth with logo are only some of the items that we can custom print for you.
At Pro Print Press, we accept any custom print job you can think of. Your imagination is perhaps the only limit!
Custom Table Covers with Logo for Your Business Promotion
Before the boom of the digital landscape, events like trade shows, exhibitions, and conferences were the ones that most businesses used to generate leads and increase sales.
As of today, these events are still popular and a great space to promote your business. Statistics show that 90% of individuals who go to trade shows are not business owners. Rather, they’re individuals who are looking for new products and services. Typically, they spend about 8 hours looking at exhibits to find the solutions to their problems. Hence, trade shows present the perfect opportunity for you to promote your business, products and services, generate leads, and establish a relationship with new customers.
But how exactly are you going to do this?
One way is to use custom table covers with logo of your business. Using logo tablecloths is a subtle way for you to get customers to know who you are and remember your brand. Before we tackle more reasons for you to use these in the events you’ll attend, here are the different types of custom event table covers:
Table Runners vs. Table Throws
Table Runners
Table runners are narrow-length cloths placed at the center of your table. They are often used to complement or replace a tablecloth. They are made of materials such as cotton, linen, polyester, sequins, organza, vinyl, cots-wool, jute, casement, or silk. Table runners often come in various shapes. However, the most common one comes in a rectangle. You can use table runners to enhance the aesthetic appeal of your table decoration, as it gives it a symmetrical finish. It also links your placemats together and helps define seating arrangements.
Table Throws
On the other hand, table throws fall in between table runners and tablecloths. Unlike table runners that are narrow in length, table throws are square-shaped linens that cover most of the surface of the table. It is usually laid in a diamond shape with its corners exposed.
5 Reasons Why You Need Custom Table Covers with Logo for Your Business
Trade shows, exhibits, and conferences present opportunities for you to connect with potential customers. However, with such limited time to interact and with such tight competition, it’s tough to vie for attention. With this, a plain tablecloth won’t be enough for you to be remembered. Custom event table covers help set you apart and make you attractive in the eyes of potential customers. It could also assist your current clients to find you and engage with you.
Apart from this, here are five reasons why you need a custom table runner with logo or a custom table throw with logo:
Create a Strong First Impression
In marketing, the rule of thumb is to always go to your customers. It’s not supposed to be the other way around. So, when you’re at events, you need to be able to attract your customers’ attention.
Think of yourself as a customer. Imagine that you’re walking through the event. You see, businesses that have customized marketing materials. Curious, you approach them to learn more about their brand. Meanwhile, there’s a booth with nothing but a plain colored tablecloth to accompany their products displayed. Why would you take the time and effort to initiate a conversation with a business that shows no willingness to showcase itself?
Simply put, custom table covers with logo – either a table runner or a table throw – are the bare minimum of what you have to do to create a strong first impression. It shows that you care about your customers’ expectations and perceptions. It also shows that you’ve thoroughly prepared for the event, which, in turn, tells customers that you're a professional in your industry. By doing something as basic as having custom table covers with logo, you’re projecting the image that you’re not new to the game and that your experience is what should make them trust you.
Creating a strong first impression is especially critical if you’re a small business that’s just starting. Why? Because this displayed professionalism is what’s going to open the doors for more clients and more money.
Versatility
Just like no two businesses are the same, no two events are similar. Sometimes you’ll be met with restrictions such as limited working space, bad weather conditions, and changes in venue placements (indoor to outdoor or vice-versa).
A personalized tablecloth with logo is a versatile marketing material. While other promotional materials may be pulled out depending on certain constraints, a custom table cover with logo can be used anytime and anywhere.
Affordable Promotion
When planning for an event, not all businesses have the budget to go all out on booth decorations. That is why every dollar spent should contribute to positive results.
Custom table covers with logo are a smart choice if we’re talking about staying within the budget. They’re eye-catching and can make an impression on potential customers. At such a low cost, they can increase the traffic at your table.
A Reusable Investment
When it comes to making investments, it's advisable to put your money into something that’ll bear fruit and something that lasts.
A personalized tablecloth with logo is a good investment that you’ll continue to benefit from for years. After all, promoting your business is not a one-time thing. Over time, you’ll be invited to attend multiple trade shows, exhibits, and conferences. You don’t need to shell out money for new decorations every time you need to attend any one of those events. A personalized tablecloth will do you just fine. Reusing the same one for multiple events will make it easy for customers to remember you.
Having custom table covers with logo also saves you from the worry of replacing decorative items that are prone to breakage over multiple uses. This is because table covers are generally made to be durable and withstand years of repetitive usage. They’re also washable, so it is easy for you to maintain their professional look for events.
Portability
Events allow you to physically interact with potential customers of your business. However, not all events take place in your immediate vicinity. While promoting yourself locally is a good thing, expanding your marketing efforts across the state or even abroad has greater impact.
With this, it’s not wise to carry a whole caravan just for your advertising materials. What you want is portability.
A custom table cover with logo does just that. It allows you to fold it neatly and place it in compact packaging. That way, you can take it to distant events without having to worry about baggage or the cost of transporting your materials.
How much is the cost of custom table covers with logo?
Custom printing for table covers at Pro Print Press ranges from $59 to $3,040. The pricing depends on the size, type, quantity, and artwork. Unlike other marketing materials, custom event table covers are on the affordable side, making them the best choice for small businesses.
At Pro Print Press, we offer custom table runners with logo and custom table throws with logo.
Their sizes in inches are as follows:
- 24 x 84 Table runners
- 30 x 84 Table runners
- 36 x 84 Table runners
- 42 x 84 Table runners
- 60 x 84 Table runners
- 68 x 132 (3 sided – 6ft table) Table throws
- 68 x 156 (3 sided – 8ft table) Table throws
- 90 x 132 (4 sided – 6ft table) Table throws
- 90 x 156 (4 sided – 8ft table) Table throws
For custom table covers with logos, we accept quantities that range from 1 to 50. We also accept the provision of your artwork, but we also gladly offer services for single-sided designs and complete artwork.
By availing of custom table covers with logos here at Pro Print Press, you don’t need to wait for a week for us to get it done. We only need 2-4 business days for print turnaround. Rest assured that, unlike other custom printing companies, we don’t use low-quality materials. Here, you get what you paid for.
Our Custom Table Covers with Logo Creation Process
At Pro Print Press, we value transparency. With that said, here are the factors that go into our creative and printing process.
Here at Pro Print Press, you can opt to submit your artwork for your business. However, many of the custom printed table cover orders that we have received required us to create the artwork. Regardless of whether you handed your own or not, we set up the design for you. Afterward, we send it back and ask for your approval before proceeding to the printing stage.
Our printing and production take 2-4 business days to complete. We always make sure that we complete your orders on time or ahead of schedule.
For shipment, we use a reliable carrier to ensure that the product is safely delivered to your door.
Custom Pop Up Banners and Their Role on Business Marketing Events
Conventions, seminars, bazaars, trade shows, and many other types of events are common in the business world. Event managers frequently invite various firms to showcase their goods.
In mall bazaars, for example, this is where businesses usually showcase and sell their products because malls are a great sample location if you want to reach a huge market. How does these businesses pique your attention when you’re passing by them? Commonly, businesses use custom pop up banners for bazaars so that people can easily see what products or services they offer.
Custom pop up banners are typically text or image-based advertisements that you can use to promote your business and help customers find you. In any industry, custom pop-up banners are advantageous for both businesses and individuals. Wherever it is exhibited, this type of banner, which is well renowned for its ease of use and quick setup timeframes, helps to maximize brand exposure.
There are two types of custom pop up banners commonly used in events: retractable banners and X banner with stands.
Retractable Banner vs. X Banner with Stands
Retractable Banner
A Retractable banner operates by pulling back the banner image into a surface. A mechanical spring is used to complete the process, pulling the graphic around a roller before storing it in the base. As the banner is stretched upward, the tension builds until it reaches its peak when the banner is fully extended.
X Banner with Stands
A Retractable banner operates by pulling back the banner image into a surface. A mechanical spring is used to complete the process, pulling the graphic around a roller before storing it in the base. As the banner is stretched upward, the tension builds until it reaches its peak when the banner is fully extended.
These two types of custom pop up banners might look different, but they serve the same purpose which is to effectively draw your customers’ attention.
5 Reasons Why You Need Custom Pop Up Banner for Business Marketing Events
Effective Marketing
Custom pop up banners are a highly successful marketing strategy for companies. It’s been used by almost every firm for years already. It is guaranteed an effective marketing strategy because just by simply setting up the banner, it makes people want to know more about your business and drives them to you. Custom pop up banners are perfect for events in order for your business to catch as many consumers as possible.
Convenient
Custom pop up banners, whether they’re retractable banners or x banner with stands, are easy to bring wherever you go. It will give you less hassle and you can just easily set it up in events without exerting much effort. For instance, your business is invited to a convention on another state. Instead of bringing a caravan that contains your bulky marketing materials, you could just hand carry your custom pop up banners. It is simple to open and close, transport and move. It is also compact when rolled up or opened. Not only are they handy, they’re also easy to set up once you’re at the event and pack up after.
Value for Money
Custom retractable banner stands or custom X banner with stands are cheap compared to other marketing materials, but they do their job well. Because custom pop up banners are not made for one-time use compared to other marketing materials, they serve as a good investment for your business. Despite their cheap price, they’re also durable. Custom pop up banners can be used outdoors or indoors because they are designed even for a bad weather. Custom pop up banners are also waterproof and do not tear easily like paper.
Customizable
Yes, you can make your own custom pop up banner the way you want it. A custom pop-up banner, whether they’re retractable banners or x banner with stands, can be created in a manner similar to posters. Their appearance is easily modifiable. You can display your business’s products, company motto, quotes, or even a picture of your business' model. It is essential to be unique and different in order to stand out. Custom pop up banners make it so you can be as appealing as you can.
Can blend with Digital Ads
Who claimed that conventional marketing couldn't blend in with digital marketing? Custom pop up banners prove them wrong by demonstrating that by simply adding a QR code to the poster. With a simple QR code, your customers can be directed to your business’s sites or social media pages. This is important in events because it offers convenience to your customers who would want to purchase your products for later or would want to gift them to someone who’s not currently present with them at the event. Plus, a custom pop up banner, whether they’re retractable banners or x banner with stands, that is incorporated with digital marketing features makes you stand out as it is both trendy and smart.
Custom Pop Up Banners: Designing it Yourself vs. Availing Our Help
Designing your own custom pop up banner allows you to produce that picture you already have in mind. In Pro Print Press, we cater to the creativity of our fellow graphic designers and allow you to submit your own design layout for your custom pop up banner.
On the other hand, if you’re having a hard time designing, and you don’t know what information or objects to include for your custom pop up banner design, you could opt to avail our design services. As part of our design process, we keep in mind your business’s goal, personality, story, color scheme, and much more.
How much is the cost of custom pop up banners?
In Pro Print Press, we offer services for all your custom print needs. Our goal is to offer entrepreneurs and business owners specialized printing solutions. We strive to supply customers with products and services of the highest caliber at fair-pricing costs.
The price of our custom pop up banners depend on four things: type, size, material, and quantity.
- Deluxe Retractable Banner Stand (Indoor, 33 x 80 inches): The material for this type of custom pop up banner is 10mil Polypropylene.
- Economy Collapsible Banner Stand (Outdoor, 24 x 60 inches): The material for this type of custom pop up banner is 13oz Scrim Vinyl.
- Telescopic Backdrop Banner Stand (Outdoor, 95 x 96 inches): The material for this type of custom pop up banner is 13oz Scrim Vinyl
For the three types of custom pop up banners mentioned above, we accept order quantities that range from 1 to 25.
- Indoor Banners: This type of custom pop up banner can either be printed on 15oz Blockout Vinyl or 10 mil Premium Vinyl. The sizes available range from 12x12 up to 54x13. Meanwhile, the order quantity range is from 1-150 pieces.
- Fabric Banners: This type of custom pop up banner is ideal for soft signage, interior design, and trade fair graphics. These are made of either 9 oz. Premium Polyester Banner and 17 mil. Artist Canvas and are printed using a high-quality dye sublimation method. The sizes range from 12x12 up to 48x120. The available quantity customers can order is range from 1-50 pieces.
- Outdoor Banners: This type of custom pop up banner is printed on either 13oz Scrim Vinyl and 8oz Mesh. The available sizes range from 24x36 up to 96x216. Meanwhile, the order quantity ranges from 1-250 pieces.
The turnaround time for Deluxe Retractable Banner, Economy Collapsible Banner and Telescoping Backdrop Banner stand would be 2-4 business days, while Indoor Banners, Fabric Banners and Outdoor Banners turnaround will be the next business day.
Guide in Ordering Custom Pop Up Banners at Pro Print Press
Step 1
If you cannot find the specific product that you are looking for, submit a custom quote via our website. We’ll get back to you as soon as possible. Who knows? We may have what you’re looking for.
Step 2
Customize your pop up banners based on the following:
Size
Color
Turnaround Time
Coating
Step 3
Once you’ve added products to you Shopping Cart, you will instantly see the price of all listed products. Once you’re good with the prices, click the Add To Cart button
Step 4
In here, you can review all your order details from you shopping cart. This also includes your name, your preferred shipping method, and if you have any special instructions. Once you’re satisfied, you can click the checkout button.
Step 5
To make a payment for your custom pop up banner orders, you need to fill in the following:
Billing Address
Payment Method
Step 6
In this section, you have choice. It’s either you want to upload now, upload later, or if you have designer you can choose “My Designer Will Upload”, and if your files are from other sources (i.e. ftp, dropbox, sendspace) you can choose “Files Are At A 3rd Party Download Source”.
The turnaround time for each service will be provided once you click the service you want to avail. Build your business and reach your target market through our custom pop up banner services at Pro Print Press.
Avail our services now guaranteed you’ll receive top-notch quality for your custom print needs.
Logo Design 101: What are Logos and Why are They Important?
During the ancient Greek period, the term “logo” simply meant a “word” or “speech”. Then fast forward to the 21st century, the logo is now defined as a “graphic mark”, “emblem”, or “symbol” that represents a company or business enterprise. It is used to express its character and purpose which makes it easy for customers to recognize and remember. This graphic representation can either be a single icon or a combination of texts, shapes, and images that has a direct or indirect effect on the consuming public.
Through the ages, this symbol has evolved from being just a linguistic term to becoming an integral corporate design. It is adopted by almost all kinds of organizations and used to identify their products, uniforms, vehicles, and other related items. Since it has affected our mentality and practically attached itself to every tangible thing in our daily life, the logo is now a part of everyone’s psychosocial and economic consciousness.
At this point, you’re already aware that logos are indeed important. But here are five essential points to elaborate on their importance.
Identity
A professional logo design conveys what the brand is all about. Before anyone can have a glimpse of the company’s office interiors and its employees, or even an iota of knowledge of products or services it offers, the brand logo design stands as the two-dimensional figure that embodies what the company or business enterprise represents. Once any person recognizes the brand logo design, the company can already establish a connection with its potential customer. And when the customer remembers it, awareness and appreciation would follow which can most likely translate to a purchase order.
Impact
People who see a professional logo design for the first time will have an idea of its business, or at least can stimulate their interest and eventually get a lasting impression. Through its elements and overall design, customers are drawn to it. For example, the professional logo design’s color can have an immense effect on their mood, meaning it can psychologically manipulate their perspectives, emotions, and reactions. For instance, the distinct image it presents like the great owl and the mighty eagle reflects the qualities of wisdom and courage respectively. While the words, letters, or numbers incorporated into the logo immortalize the company’s name or epitomize the symbolism of luck.
Competition
With the tight rivalry of businesses today, making an effort to stand out from the rest has always been the goal of every corporate entity. And it all starts with the creation of a professional logo design. That’s why many businesses hire logo design artists and pay huge amounts of money to come up with a unique but simple logo design that can illustrate the ideals, products, and services of the company. The more original the professional logo design is, the more recognizable it becomes. And according to a recent study, a well-designed logo can offer substantial benefits to brands. Moreover, logos help pique the interest of customers, differentiate it from other brands, and even influence investors’ decisions.
Loyalty
Custom brand logo designs facilitate brand recognition. And when consumers become satisfied with a certain brand, they will surely show strong support in many ways. Aside from patronizing the company’s products and services regularly, they would also promote it to their families and friends. They would willingly share their good experience by posting content on their social media pages. And they would even buy the brand’s merchandise like T-shirts, mugs, and toys. And on the front of these items is the brand logo design that they proudly show off.
Professionalism
When it comes to business, your professionalism is determined by the caliber of your goods and/or services. But your logo does, too. Your customers will learn two things from a professional logo design: first, that you pay attention to detail, and second, that business can meet their needs and expectations. In other words, a professional logo design gives you credibility and dependability in the eyes of your clients. Meanwhile, if your company doesn't have a professional logo design, you will come out as sketchy. Additionally, you'll be insulting and ignoring your customers’ concern for value if your logo isn't professionally designed.
Book our professional logo design services here at Pro Print Press. Our logo designers will ensure that your custom logo design will convey your business’s identity, create an impact on your customers, place you above your competition, increase brand loyalty, and project your professionalism.
Logo Design 101: What Makes the Best Professional Logo Design?
Creating a professional logo design requires careful thought and planning. It needs to reflect your business’s identity and has to have a message or a story incorporated into it. It may seem easy in theory however, it’s quite hard. In the end, a lot of logos end up looking messy or subpar.
With this, here are the elements that make the best professional logo design.
Simplicity
When it comes to a professional logo design, less is more. This is because clarity is what makes a top-quality custom logo design. A simple logo design allows your customers to easily recognize and remember your business. This is because a complex custom logo design tends to project a complicated message that your customers will fail to digest. A simple logo design also humanizes your business and allows you to connect more with your customers. It also makes sure you stand out from your industry competitors as a simple logo design is difficult to replicate.
Effective Use of Color Theory
Colors used in custom logo designs serve more than just aesthetics. That’s because there’s a psychology behind the colors that you choose for your brand. The use of yellow in your custom logo design, for example, can convey to customers the positive energy, warmth, and friendliness of your brand. Meanwhile, a green-themed custom logo design can convey freshness, health, and strength. On the other hand, the use of black in your custom logo design can convey to your customers your brand’s sophistication, elegance, and power.
Hence, when thinking of colors to use for your professional logo design, you need to understand your personality, mission, and target market. As a result, you can maximize the effectiveness of your professional logo design by giving your customers emotions which can help them form a response and build a connection with you.
Effective Use of Typography
Similar to colors, typography also has the power to evoke your customers’ emotions. Using serif fonts, for example, can express your trustworthiness and authority as a brand. Meanwhile, sans serif reflects that you’re a modern, contemporary, and straightforward type of business. On the other hand, monospace fonts can express your brand’s vintage and scholarly personality.
Now, not all professional logo designs need to have typography. But if you choose to have one, it’s better to avoid complex fonts that make the text unreadable or unprofessional.
Versatility
Remember that logos are used as a mark for your business’s products, physical marketing materials, and digital media displays. With that said, a professional logo design should be versatile. In other words, no matter what media channel you use, your custom logo design remains clear and concise. It should also look good whether it’s printed in grayscale or colored and should work when edited with visual effects such as embossing or debossing and shadows.
Don’t take custom logo designing into your own hands. Instead, let our logo designers at Pro Print Press take care of it. We will make you a professional logo design that incorporates the elements of simplicity, effective use of color theory and typography, and versatility.
Logo Design 101: Our Logo Design Process
In the creation of logos, the steps taken during the design process serve to be crucial. It is what guides our creatives toward making clear and beautiful artwork. Here at Pro Print Press, we value transparency.
With that said, here are the steps of our logo design process:
Setting the Foundation
In every beginning of our logo design process, our logo designers cover the following:
- Who should the custom logo design resonate with?
- What is the business about? What are its products and/or services?
- What is the business’s core value or mission?
- What custom logo design goals are needed to be met?
- How much is the logo design budget?
- What is the expected date of completion?
- Who are the people involved in the decision making for the custom logo design?
These questions are what our logo designers go back to in between the phases so as to ensure that they stay right on track.
Acquiring and Laying Out Logo Design Ideas
At this stage of the logo design process, our logo designers research trendy custom logo designs related to your brand. They browse art magazines, books, and portfolios, as well as take trips to art conferences, galleries, and museums. By being exposed to high-quality works that are incorporated with beauty and ingenuity, our logo designers can draw various logo design ideas.
Afterward, our logo designers lay out their logo design ideas on a mood board. These logo design mood boards usually consist of image pegs, the visualized color scheme, a theme, and fonts.
Sketching
This is the stage of the logo design process wherein logo design ideas turn into sketches. Our logo designers capture the relevant concepts they laid out on the mood board and turn them into several varied rough illustrations.
Sometimes, they start with just a keyword or a shape. From there, the possibilities are endless.
Approval
At this stage of the logo design process, our logo designers pitch the best sketches to the project decision-makers. This includes you, your closest staff, and individuals who best match your target market. Our logo designers are always open to revisions and feedback, regardless of whether they’re positive or negative. But once approved, we then proceed to the next stage of the logo design process.
Refinement
Equipped with a blueprint, our logo designers refine the custom logo design using tools like Adobe Illustrator. This design software is commonly used for creating graphic and infinitely scalable art files.
Testing
After the refinement stage of our logo design process, our logo designers proceed to test how well the logo works on light and dark backgrounds. Through previewing, they can make minor adjustments to the custom logo’s shadows, colors, and much more. This is so they could eliminate any subtle design flaws before handing it over to you.
Sending of Custom Logo Designs
After testing, we do another round of approval. Once done, we hand over the final custom logo design, as well as the master copy file to you. We provide the following file formats:
- EPS
- SVG
- AI
- JPEG
- PNG
- GIF
Logo Design 101: Why Knowing Your Target Market Is Important
Your target market is the group of consumers that you aim to serve. With that said, knowing them is an essential task that you need to accomplish. By doing so, you would be able to focus more on offering a certain group of people what they need rather than infinitely trying to please everyone in the industry.
Apart from that, knowing your target market helps in the creation of your custom logo design. Even if it’s their basic details such as age, gender, and social status, logo designers would have a better idea of what shapes, colors, and fonts to use. You’ll also be able to understand their likes and dislikes and in turn, orient logo designers so they could stay in the right direction during the logo design process.
Book our professional logo design services at Pro Print Press. Our logo designers are skilled at creating a custom logo design that will effectively attract the attention of your target market.
Logo Design 101: Why Aim for A Timeless Custom Logo Design
Logos are meant to serve your business for as long as they can. To do that, they must withstand the test of time. It must reach the point that no matter which generation one is in, they would still be able to recognize your business because of your custom logo design.
A timeless custom logo design prevents your business from looking outdated and gives out the impression that your products and/or services have fallen behind the times. It also allows you to adapt to technological advancements and trends. And if you’re looking to reinvent your logo sometime in the future, a timeless custom logo design would be easier to touch up since you could make changes without fearing that people would know you anymore.
Book our professional logo design services at Pro Print Press. Our logo designers will make you a custom logo design that will not falter through the ages.
How to Order Your Custom Print Products?
Here at Pro Print Press, we offer just about any custom print product for all our customers. This includes custom pop up banners, custom table covers with logo, custom business cards, custom car magnets, custom flyers, and much more.
With just a few clicks, anyone can do these simple steps and quickly place his or her custom print order:
A. Place Order
1. Click the Place Order button. After clicking it, you will be taken to a search box.
2. On the Search Box, type in the name of the custom print product you’re looking for. For instance, you type in “pop up banner”. Then, many selections for custom pop up banners will be shown below the search box. You can scroll down to choose which specific type and size you want. Let’s say you choose “Banners with Stand I 33” x 80” 10mil Indoor Banner with Deluxe Retractable Banner Stands – 33x80”. Just click on it and you’ll be taken to a new page.
3. On this page, you will see on the left side a short description of “Banners with Stand”. You may read it to know more details on the materials used, possible uses, and other specific qualities of the custom print product. On the right side, you will see the “Order Sheet” where you can input the specific details of your custom print product order.
4. On the Order Sheet, you will see the Total Price bar where the cost of the custom print product is shown by default. Below it, there are ten (10) categories namely: Product Category, Type, Size, Quantity, Material Type, Coating Type, Colors, Hardware, Product Orientation, and Print Turnaround. For each category, there is a bar that you can click on to show the dropdown menu. (Note: For other custom print products, there may be less than 10 categories)
By clicking any part of the bar or the dropdown button on the far right, you will see a list of options. For example, on the Product Category, if the item on the bar as shown by default – Banners with Stand - is not what you’re looking for, you can click on it and more options will be shown for you to choose from. If you choose “Outdoor Banners”, it will be displayed instantaneously. For the Type bar, instead of “Deluxe Retractable Banner Stand”, you can change it to “Economy Collapsible Banner Stand”. You can also click on the Quantity bar if you like to order more than 1 custom print. 3, for example. So, if one banner with a stand costs $174.54, the total cost now is $523.63.
5. After clicking on the right values for each custom print category, you can scroll down below the Print Turnaround bar. You will see the Estimated Production Completion. For example, Friday, October 28 2022 at 3:00 PM. And just below it is the custom print product’s Total Price (which is the same as the one shown above). If everything is good so far, you can click on the Shipping Quote bar to input your Shipping Information like your full address, valid postal code, destination state/province, and destination country. Click on the Close Quote if you’re done.
6. If everything is accurately placed, you can click on the Add to Cart button. You will be asked to “log in first before items can be placed in your shopping cart.” After logging in, you may proceed by entering your e-mail address and password. Or you can choose other options like E-mail Price and Custom Quote. You can also click the Reset button if you prefer to alter some of the inputs or change everything and start all over again.
B. The Search Products
1. On the Search Products search engine box, you can type in the name of the custom print product you’d like to order, for example, a custom business card.
2. Below the search engine box, a list of options will be shown. You can choose one and click on it. You’ll be taken to another page to know more about the custom print product you’ve chosen and input the details of your order.
Follow steps 3 and onwards as discussed in the Place Order procedure. (See category A above.)
C. The Featured Products
1. Scroll down and look for the Featured Products section.
2. Below the title, you will see various category names of custom print products such as Aluminum Prints, Custom Booklets, Custom Business Cards, Custom Flyers, Custom Brochures, Custom Outdoor Banners, and more. You can click on one of the icons and you’ll see another page. Here, you will see the product description and the section where you can use the Order Sheet.
3. Follow steps 3 and onwards as discussed in the Place Order procedure. (See category A above.)
Note: To our Pro Print Press customers
If you like to ask for Request Samples, check on your Account, click ask for Customer Support, or query on Custom Quotes. Afterward, our AI support system will quickly help you out.
Also, if there are custom print products that you would like to order yet do not see on our available options, send us a message and let’s see if we could make it happen.
Custom Flyers and Custom Brochures: How They Help Your Business
Ever wondered why businesses need promotion? If no one is aware of your company, it will flop. Without promotion, your brand will struggle and sales will go down eventually.
Your brand can be made known to potential customers in a variety of ways including promotion, advertising, and publicity. Letting people know your business exists and that you're services are superior to your competitors results in your business attracting more customers who will try your goods and services.
Promoting a business would be difficult to do without the help of custom marketing materials. Custom marketing materials help create the visual identity of your brand and, ideally, help it stand out from the competitors. With that said, you can utilize custom marketing materials for more than informational purposes.
Custom flyers and custom brochures are two of the most popular and traditionally successful types of marketing materials. Almost all businesses use custom flyers and custom brochures to promote their business because of their effectivity. It’s unlike the other materials that people don’t notice. This is because custom flyers and custom brochures are handed personally to potential customers. It's not the kind of thing that people can simply glance at and then disregard.
Custom Flyers and Custom Brochures: What Are Their Differences?
Custom flyers contain printed text that promotes a particular occasion, item, or service. Custom flyers are an efficient form of marketing and advertising since they are simple to create, inexpensive to produce, and versatile in how they can be dispersed. Custom flyers are also a low-cost form of business promotion as any of your employees could stand in a busy area and distribute them to anyone who passes by.
On the other hand, custom brochures are several sheets of paper are tied together. Custom brochures feature a lot of information, including pictures to inform readers about how the goods or services look. Custom brochures are frequently printed in multiple colors on high-quality paper. A custom brochure is not randomly dispersed as it is meant for a specific audience such as company investors, new customers, and much more. Companies frequently utilize custom brochures to deliver as much information as possible about their selection of goods or services.
Despite their differences, custom flyers and custom brochures serve the same purpose and that is to inform the readers about what your company offers. Moreover, custom flyers and custom brochures are two examples of print marketing and advertising that make it simple for a firm to sell its goods or services. Custom printing of flyers and brochures, or in other words, the traditional way of marketing and advertising is still relevant despite what internet marketers would have you believe. In actuality, custom print still proves to be an effective way to generate new leads and create sales.
Custom Flyers and Custom Brochures: Why Your Business Needs These Custom Print Materials
Custom Flyers and Custom Brochures are Cheaper Marketing and Advertising Material
Are you on a budget but want your business to be known? Are you a small business that aims to be practical hence, want to invest in a cheaper marketing and advertising strategy that works as effectively as the expensive ones?
Custom flyers and custom brochures are cheaper types of marketing and advertising material compared to others. Yet, they serve the same purpose for your business which is to generate new leads and create sales. Moreover, the good thing is that custom flyers and custom brochures are directly handed to the market – the prior one in a random manner and the latter in a targeted manner. So, if you’re on a budget and you want to effectively market your business, custom flyers and custom brochures are your way to go.
Custom Flyers and Custom Brochures Answers Your Customers’ Frequently Asked Questions
Have you experienced customers with so many questions that you wish you should’ve written all the answers down? Custom flyers and custom brochures include valuable information about your company such as the kinds of goods or services you offer, their purpose, their cost, how to order them, and more. You can distribute them to prospective clients, devoted clientele, business contacts, and other people. When your brochure contains a brief explanation of your goods and services and frequently asked questions from your customers, you can save both of your times.
Custom Flyers and Custom Brochures are Easy to Distribute
As easy as giving away trick or treats, custom flyers and custom brochures can be distributed in a variety of settings. With this, you’re making people know more about your small business. By handing out informative custom flyers and custom brochures through the mail, on the streets, at trade fair events, and more, your business will be noticed by more people and draw in new clients.
Custom Flyers and Custom Brochures Showcase your Business’ Personality
Giving out your custom flyers or custom brochures is a way to make your business known. Moreover, your custom flyers and custom brochures help you initiate a one-on-one conversation with your prospective clients. With this, make sure your custom flyers and custom brochures clearly and concisely explain why they should purchase your product or service, as well as present more about your business’s personality.
Custom Flyers and Custom Brochures Are Accessible
Custom flyers and custom brochures are great for potential clients with busy schedules. They can read your content wherever and whenever. True, they might access the information from your website, but a physical copy of what your business is and what you offer provides a more individualized effect on your potential clients.
Custom Flyers and Brochures: Designing it Yourself vs. Availing Our Help
Designing your own company's visuals and layout for your custom flyers and custom brochures is an excellent option. You can explore different elements, and test out various possibilities until you find the ideal one.
However, doing your custom flyers and brochure’s graphic design could also be tiring, especially if you have limited knowledge of graphic design and are using difficult graphic design software. You’ll have to invest much time and effort to achieve an effective custom design. If you want to save time from doing your custom flyers and custom brochures, you can avail of Pro Print Press’ custom graphic design services. We can help you create your custom brochures and flyers without any hassle. Just tell us about your vision and we’ll materialize it.
We, at Pro Print Press, offer a wide selection of sizes and folding choices for premium quality custom flyer and custom brochure printing, making them perfect for exhibiting a variety of goods and services. These range from single or double-sided menu brochures to tri-fold brochures.
Once the graphic design template for your custom flyers and custom brochures has been made, all you need to do is provide us with the information you want to add and bring up necessary edits.
Pro Print Press: Cost, Sizes and Materials of our Custom Flyers and Custom Brochures
At Pro Print Press, we meet all your demands for custom printing. We want to provide customized printing solutions to business owners and entrepreneurs. And so, we work hard to provide you with top-notch custom printed materials at reasonable prices.
The price range of our custom flyers and custom brochures starts from $24.66 to $8,287.14. You can purchase custom flyers and custom brochures starting from a minimum quantity of 25 pieces up to a maximum of 100,000 pieces. The size for our custom flyers and custom brochures ranges from 3.667x8.5 to 17x22. Our custom flyers and brochure can be printed on different paper types and those are 80 LB Gloss Book, 100 LB Gloss Book, 100 LB Gloss Cover, and 100 LB Dull Book. Meanwhile, the available coating types are satin and semi-gloss. We also offer different folding options to choose from:
Bi-Fold
A two-panel brochure fold with hinges that allows it to open by folding the panels together; a piece of paper or cardboard folded in half with a crease in the middle.
Tri-Fold
A three-panel brochure fold made by crossing the sides over the center. Three equal portions will result in folding. The right side is often bent over first, then the left. The left side will be able to open as a result, and the brochure can then be read normally from left to right.
Gate Fold
An internal panel is created by the fold in a brochure. The fold is created when the paper's outside corners converge in the middle, creating a sizable, two-sided panel in the center that opens like doors.
Z-Fold
A brochure fold that includes six equal panels—three on one side and three on the other—each of identical size. Use two parallel folds to achieve this—two folds going in opposite directions to create a shape like a letter Z.
Accordion Fold
A brochure fold that employs the zig-zag fold technique, which involves alternating folds that produce numerous panels of the same or comparable size. This is the brochure-fold equivalent of a genuine "accordion," if you've ever seen one.
Double Parallel
A paper is folded into half and then into half again for a brochure fold. The final product consists of four double-sided panels of eight equal sizes.
French Fold
A brochure fold—also referred to as a fourfold or a right-angle fold—involves folding a sheet first vertically, then horizontally. The brochure will appear to be postcard size in its final form.
Our print turnaround time for our custom flyers and custom brochures could be around 2-7 working days depending on the quantities you availed.
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