Custom Yard Signs

Custom Yard Signs: What They Are and Why You Need Them

You’ve probably seen custom yard signs on a single-family residence’s lawn. You may have wondered why these people are advertising for other businesses. Well, yard signage is among the more effective ways to drive traffic to your business.

Maybe, these people have a physical store located elsewhere, and they want to direct passersby to their store through the custom yard signs. It’s also possible that they just want to let people know about their online website.

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What Is a Custom Yard Sign?

Custom yard signs are simply signs usually staked in the front yard of complexes where many people live or in single-family homes. The yard is usually located near the sidewalk, resulting in significant visibility.

The larger the custom printed yard sign, the better your chances of attracting the attention of passersby and drivers. Personalized yard signs are frequently placed in areas where both pedestrians and drivers can read the sign from afar, giving them time to understand what the custom sign contains.

Why You Should Use Custom Yard Signs

Following are some of the main reasons you should use custom yard signs:

Custom yard signs help you target your actual market.

You may spend on expensive internet advertisements or social media campaigns. However, even the most well-planned digital marketing strategy will end up targeting a large percentage of people who are not likely to become your customers. And if you’re a small business, it may be useless to target customers who are not in your locality.

Except when you’re offering something unique, customers are not likely to travel long distances for something they can find in their community. This is where personalized yard signs are most helpful. A custom printed yard sign only targets people who are already near enough to your business to visit it. This way, you won't waste valuable ad money.

Custom yard signs are very affordable.

From billboards to TV or radio advertisements to PPC social media ads, many local advertising methods are quite expensive. Your small business marketing budget might vanish and give just a restricted source of promotion. Custom yard signs are inexpensive, but they may help you reach a wide, focused audience.

Many kinds of local advertising, in addition to having huge initial expenditures, require ongoing investments to stay effective. Ads on television or radio involve both production expenses and paid time slots.

Online advertising costs money on a monthly, weekly, or even daily basis.

Even print advertisements must be created and sent.

Custom yard signs promote brand awareness.

If you only have one business location, you typically spread brand awareness in your community through word-of-mouth to individuals who pass or drive by.

Placing outdoor business signs or custom yard signs across your business area is an excellent approach to raising awareness of the products and services you provide, as well as your company's name and brand.

Custom yard signs advocate for customer satisfaction.

Many companies use yard signage to reach out to senior clients who may not be looking for local businesses online. However, a custom printed yard sign may also be effective in reaching out to young people.

According to statistics, word-of-mouth is the most influential factor in millennial purchase decisions. A custom sign on a neighbor's yard or simply an abundance of custom yard signs in a location they frequent might be just as compelling as genuine, verbal recommendations.

Custom yard signs contribute to the well-known 'Rule of Seven' advertising principle.

Consumers, according to studies, need to be exposed to a particular product or service seven or more times before making a buying decision. While this figure is debatable, there is little doubt that higher visibility leads to more sales. Stationary custom yard signs can result in significantly more exposure than just seven.

Is Using Custom Yard Signs a Good Marketing Strategy?

The merits of using custom yard signs as a marketing tool are sometimes the subject of heated dispute. Some consider it to be a very efficient means of getting people to visit their business or website. Others, however, prefer to rely more on internet advertising, billboards, or newspaper ads. The expense associated with a custom printed yard sign, on the other hand, is relatively low, making it a very easy and cost-effective strategy to attract potential clients.

Sample Applications for Custom Yard Signs

Following are some situations where using custom yard signs would be the perfect marketing strategy to employ:

Show support for your local or national candidate through custom yard signs.

When the election season is in full swing, it is always difficult to miss the eye-catching custom yard signs that adorn front yards around the country. Yard signage, however, may be used for more than just supporting your preferred local or national politician. A great, well-designed custom printed yard sign made of durable materials may also speak volumes about your brand while being inexpensive and appealing.

Showcase or promote the home services you are offering.

Encourage your clients to leave your custom printed yard sign in their yard for a set length of time after you have finished work for them. This way, everyone who sees the custom sign receives a consumer endorsement and brand recognition.

Promote real estate properties for sale by placing custom yard signs in front.

Custom yard signs are essential for real estate agents or FSBO sellers to attract people's attention, and inform them whether the real property is "coming soon," still "for sale," or is already "sold."

Provide project updates through custom yard signs.

If you’re a contractor, you can use well-placed personalized yard signs, to announce updates on the projects you're working on. You can also use yard signage to steer visitors to or away from certain places.

Announce business grand openings through custom yard signs.

Use eye-catching personalized yard signs to let people know that your new business is now open or is opening soon. On the other hand, if you’re business is currently closed for renovation, you can also use yard signage to inform your patrons that you are currently closed for renovation, and when they can expect you to open for business again.

Announce sales, specials, and other promos through custom yard signs.

Use well-placed outdoor business signs in high-traffic locations around your shop to promote your sales, specials, and other promos you are offering to increase sales.

Promote events and festivals using custom yard signs.

Strategically place personalized yard signs around the area where the event and festival you are hosting or are involved with will be held. Don’t forget to include important details like date, time, and venue, among others.

Tracking the Success of Your Custom Yard Signs.

Traditional advertising, such as placing a full-page newspaper ad, may frequently include a code that consumers can use. This might be a number, letter, or word sequence that customers can use to redeem something at your establishment. It may be as simple as a 10% discount on their next purchase. They might be able to acquire something for free if they use the code.

You can experiment with different deals included in your custom yard signs that include memorable codes that consumers may write down and apply in your store or on your website. You can gauge the success of your yard signage based on the number of individuals who utilize the code. Those that attract the most clients are most likely making an offer that is compelling enough for them to take note of it.

The only way to find out if a custom printed yard sign is beneficial to your business is to place them in various areas. You might wish to include a code on each of your custom yard signs. People who see the yard signage and the code can use it to get a special discount at your place of business.

This allows you to measure not just the effectiveness of what is on the custom printed yard sign, but also whether or not the traffic that views the sign is highly targeted. By trying custom yard signs in various areas and with various offers, you can finally find one that will be incredibly beneficial to your business.

Overall, companies will frequently employ yard signage to attract more potential clients. Only by trying different deals in different areas can you determine how much they can assist your business.

Tips for Effective Marketing through Custom Yard Signs

Custom yard signs offer a simple but very effective marketing strategy if done right. Following are tips on how to get the most benefit from your personalized yard signs.

1 Use high-contrast colors and text in your yard signage.

2 Avoid distractions to your main message by keeping your text concise and informative.

3 Don’t forget a call to action such as contacting a phone number or visiting a website.

4 Larger custom yard signs often have better response rates.

5 Place your custom yard signs in areas that are most visible to drivers like near the road, instead of a building’s

front side.

6 Outdoor business signs are best placed in high-traffic areas.

To get the most out of your custom yard signage, work with an experienced company like Pro Print Press. At Pro Print Press, we specialize in custom yard signs, as well as other custom printing jobs.